BA alumni student winner in Edcom thesis competition

BA alumni student winner in Edcom thesis competition

03/29/2023 - 09:19

BA alumni student Jessie van Balkom was nominated in this year's Edcom thesis competition. This competition is organized every year around European universities who are member of Edcom. Out of more than 15 thesis entries Jessie became the winner with her Bachelor thesis “The influence of style and motivation on the consumption of videos on the intranet of Stedin, a quantitative research”. A great achievement and to be proud of! Jessie wins a prize of 400, - and will showcase her paper for Edcom members in May 2023 with her research and methodology. Jessie was supervised by BUas lecturer Mark McInnis.
Media
  • Stories

Jessie's reaction: “When I wrote my bachelor’s I never thought about using it for a competition. My thesis was accompanied with and internship where I also produced 50 videos for their internal and external corporate communication channels. The research of my thesis was therefore immediately of value for my own work. But to have my work recognised and appreciated on an international level in the Edcom Graduation Competition is truly amazing. I am currently taking a master’s, and this is a great boost of confidence. Thank you very much!”

Reaction from supervisor Mark McInnis: “Jessie is an outstanding student who exemplifies the best qualities of our graduates: applying her hard-earned knowledge and experience to making a positive impact in the world. Jessie brought great energy, determination and focus to her studies and truly deserves this wonderful accolade. Congratulations!” 

The Edcom thesis competition is a great opportunity for BUas to show the results of graduate students and their theses on European level and with close connection to the industry. See more for previous winners: https://edcom.eu/students/graduation-competition/previous-editions/

About the Edcom

The European Association of Communications Agencies (EACA), together with the founding academic partners, has set up the European Institute for Commercial Communications Education (Edcom). The institute strives to promote excellence in commercial communications education and research and to further exchanges between the European commercial communications sector and academic partners.

For more info on Edcom: https://edcom.eu/